Podcasting is a fantastic way to increase audience and customer engagement, and your company can produce a podcast for little-to-no cost. What’s important to remember, however, is that creating a podcast isn’t necessarily as simple
If you run a publishing website and are unfamiliar with Parse.ly software, then it is time for you to get familiar, and quickly. In 2012, Parse.ly offered its first analytical software called Dash and it
Could bundling products or services be another big trend to impact the publishing world this year? Bundling is a relatively simple tactic that you’ve likely seen at work in the world of infomercials: “buy the
Your website is supposed to be designed to generate revenue, but it cannot maximize its revenue potential if you are not keeping up with the latest trends. Multimedia presentations have always been popular on the
RTB and programmatic are taking over the digital ad industry. It is estimated that 90% of U.S advertising will be bought programmatically by 2017. Programmatic advertising allows publishers to unlock the value of underutilized inventory by optimizing
If you’ve paid any bit of attention to marketing trends recently, it seems that everyone is hyped up about mobile devices. As such, many marketers are moving toward targeting the mobile platform, and some have
Have you ever gone to a political debate between two local candidates running for a local office and wondered who won? When there are presidential or congressional debates, the results are shown instantly thanks to
There are plenty of tools available to business owners these days to generate more traffic to their company websites and monetize that traffic, but perhaps one of the most often overlooked online tools is the
In the media business, headlines have always been important. When a reader buys a magazine, there is probably a good chance that the reader will check out the articles that interest them and a good
Operating a niche job board in today’s market is demanding – both in terms of time and resources. From overseeing the technical aspects of hosting and managing your site to interfacing with companies posting jobs
