Can a Tablet Edition Boost Your Newspaper?
In 2013, the Montreal, Quebec newspaper La Presse+ launched its tablet app to help reach a more mobile audience. Two…
What to Know About Apple's New Mobile Ad-Blocking
Digital publishers will want to know, if they don't know already, that Apple is poised to release an update to…
Use Your Audience Data for Targeted Ad Sales
If your trade publication is associated with a companion website, the stream of data that website collects can play a…
4 Fast Facts About How People are Consuming Mobile Video
Mobile video is a worldwide phenomenon, according to a report from the Interactive Advertising Bureau and On Device Research. The…
PwC Report: How Newspapers and Magazines Have A Very Different Next 5 Years
The future for print media is a mix of ups and downs that are standard fare for most business analysts.…
Online vs Offline Marketing: Where's the Best Return?
Marketing as we know it has changed - forever. When we think about marketing, in the 21st century, we have…
Facebook's Instant Articles: Everything You Need to Know
The company that changed the face of social media has decided to change the face of online content creation and…
ASME Revises Advertising Guidelines
The invisible (if porous) wall between editorial and advertising has been replaced by a softer, more flexible barrier -- a…
How Native Ads and Mobile Can Work Together
There can be little doubt that mobile is where the money is. The mobile advertising market is expected to hit…
4 Advantages Print Advertising has Over Digital
You may have heard that print advertising is a dying breed, or at worst, is already dead. With the Internet…