Trade Publishers Archives

5 Digital Publishing Tips to Increase Revenue

With the digital world taking over practically everything, it's important to keep up. Digital publishing is a large part of…

While subscription can serve as your publication's lifeblood, attracting new subscribers serves as the sustenance that will keep your publication…

For centuries, newspaper publishers offered the same stories and advertising to masses of people, and then collected their shekels each…

When Apple and Facebook decided to get into the news distribution business, the move signaled the beginning of the end…

If advertising is a game of numbers, then it would make sense that national newspaper advertising would hold more clout…

Publishers love infographics because they are visual representations of information that bring in a lot of web traffic. If you…

Back in the good old days of newspaper publishing, print advertising was king. If you could create a catchy print…

It's becoming apparent that one of the things that separate the music industry from the print industry is that the…

For better or for worse, selling ad space is no longer the primary way to go in the age of…

Online marketing and advertising experts spend a lot of time, and their customers spend a lot of money, trying to…