With the digital world taking over practically everything, it’s important to keep up. Digital publishing is a large part of the magazine, newspaper, or book market. There is almost any kind of publication available in
While subscription can serve as your publication’s lifeblood, attracting new subscribers serves as the sustenance that will keep your publication growing and thriving. Unfortunately, and especially in the age of the Internet, too many organizations
For centuries, newspaper publishers offered the same stories and advertising to masses of people, and then collected their shekels each week as part of a subscription payment. The act of the paper delivered coming to
When Apple and Facebook decided to get into the news distribution business, the move signaled the beginning of the end for the ability of publishers to determine how their content is delivered to customers. On
If advertising is a game of numbers, then it would make sense that national newspaper advertising would hold more clout than local or regional advertising. But as The Guardian points out, everything is not always
Publishers love infographics because they are visual representations of information that bring in a lot of web traffic. If you want your infographic to be effective, then you need to understand the elements that go
Back in the good old days of newspaper publishing, print advertising was king. If you could create a catchy print ad, then your marketing agency could buy up print space in all of the relevant
It’s becoming apparent that one of the things that separate the music industry from the print industry is that the print industry is learning how to utilize technology to grow revenue, while the music industry
For better or for worse, selling ad space is no longer the primary way to go in the age of mobile devices and real-time marketing data. If you’re looking for new ways to energize profits
Online marketing and advertising experts spend a lot of time, and their customers spend a lot of money, trying to find the most cost-efficient ways to reach the largest audiences. Over the years, online publishers
