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Programmatic Automation And The Evolving Recruitment Market

Consider for a moment how many ads for various products and services you see on a daily basis. From billboards to TV commercials and even social media ads, it is easy to become overwhelmed by the messages you are exposed to until you are more likely to tune out than tune in. The same holds true for job advertisements. For many recruiters, the traditional practice of posting job board advertisements for open positions is becoming outdated and no longer adequately serves the purpose of attracting the most qualified talent. With this in mind, it's time for recruiters to break out of the "post and pray" model of online recruitment and adopt programmatic job advertising to target the best candidates for any role.

Programmatic Job Advertising

When it comes to funneling top talent into your applicant pool, targeted digital ads are amongst the most effective. But to truly supercharge your recruitment efforts, you need to adopt programmatic advertising. Programmatic job advertising is defined as "The process of automating the decision-making of where ads will display, when and how much you need to bid to target specific audiences, demographics, and sites. Programmatic advertising is used by larger employers who have complex hiring needs, such as a wide variety of job types that require different strategies."

As the recruiting market evolves, we will be called upon to be more competitive and adopt technology at a faster rate. Understanding this, it's important to understand the benefits that automating certain processes provides and how to get the most out of your technological investment. Programmatic recruitment is the next wave of the future. Here are some ways for sourcing the best-qualified candidates for an open position within this new world.

Be Selective About Your Vendor

Make sure you are clear about what this vendor offers, that your expectations are realistic and that you understand how their process works around analytics, reporting, and any extras they provide. Ask to see case studies that demonstrate concrete examples of the bottom line benefits they can offer.

Related:  5 Reasons You Need Programmatic Recruitment Advertising [Cheat Sheet]

Define Your Audience, But Recognize Limitations Upfront

If you are seeking a computer programmer, for example, it may be difficult to fit the exact requirements of the job in a tidy job description with a limited word count. However, with programmatic advertising, you can make sure that your add is getting in front of the eyes of more qualified candidates who will fit the requirements. Understand that some limitations may arise that you will have to work around regarding wording and what you can include in this format.

Think Outside the Box

Even though programmatic job advertising will improve the visibility and targeted reach, you'll still need to exercise your best judgment and creativity to craft compelling job ads. Ask your vendor for their suggestions and best practices and bear in mind that you'll want to emphasize attractive aspects of the company, such as a great culture, benefits, and room for growth.

In today's evolving talent landscape, it's important to understand the nuances of programmatic job board advertising to target better talent from the start. Adopt automated job board advertising and watch the influx of more qualified candidates over time.

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Julie Briggs

Julie Briggs is an independent business and HR blogger based in New York City. She is a 2011 magna cum laude graduate of Purchase College with a bachelor's in Sociology. Her career has spanned internationally and across a diverse array of industries. She specializes in human capital, recruiting, leadership, and employee engagement.

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