Improved reader loyalty and engagement should stand near the top of any trade publisher's wish…
Your audience loyalty is always on the line when using content marketing. Quantity was a concern for many in the past, but now the focus needs to be on the quality. Without quality, your audience engagement will suffer greatly. There is a range of content marketing trends that will help improve your engagement right now!
SEE ALSO: 10 Content Marketing Mistakes
Make Your Work Content Rich
People don't care who is writing it. They care about the content. When reading an article or blog post online, people want something they can relate to, that answers a question they have or helps them with a particular situation they're in. Your article or blog is offering them advice, so it needs to be content rich.
Focus on deep and meaningful content. Don't purposely make a blog post long, but make it as long as it needs to be. Choose one topic and one angle to write that topic from, and include all the relevant information. As people realize they get more from you, they will come back again and again to check out later posts.
Proofread Each Piece
Grammar and spelling mistakes distract a reader. Yes, there is going to be the odd one or two that seep through the cracks, but your piece shouldn't have a misspelled word or poor grammar in each paragraph or sentence. Proofreading to get rid of them all will make it much easier for your audience to read your content, and gives the impression that you care about quality.
If you're too lazy to proofread or give the impression that quality isn't important to you, that gives makes your business look bad. People will question the quality of your work and whether you care about the customers or not. You gain a bad reputation without people even trying your products or services.
Write Less but Consistently
You don't need to add a new article every single day. This could actually cause problems for your audience engagement. If you write too much, especially where people are able to subscribe to your posts, you come across as spam. You're more likely to have people click the unsubscribe button or not check all the content out. They simply don't have the time for it. Quality will also suffer because you'll find less time to work on each individual piece.
However, consistency is essential. Create a schedule for your posts and make sure you stick to it. If you're going to write every Tuesday and Thursday, make sure the posts go up there. If you just want to do it once a week or every two weeks, create that schedule and add the content on time. People will come to know your schedule and will expect something from you.
Quality is the most important aspect of content marketing, and it is the trend that will make your audience engagement better. Your content will mean something to your readers, and they will find it highly useful. That helps your reputation, and they are more likely to check out your products and services.