When it comes to creating content for your organization, it's critical to not only know your audience, users, and members, but also to know whether your current content is engaging this audience. The fact is, you have to know your audience in order to know what types of content will be engaging, and then you need to find out which types of content actually are engaging the audience.
This content could consist of newsletters, videos, blog posts, and more, or a combination, and because there are so many options available, and because people in your audience are different, you'll want to find the best methods to market your organization effectively and efficiently.
Understanding Content Marketing
While traditional marketing practices, such as direct mailers, are still important to utilize, content marketing has quickly proven itself to be an option that should not be overlooked. Content marketing is the practice of providing your audience with valuable content that includes not only useful information, but also information about your organization.
An example of content marketing might be where you run an organization that deals specifically with the trucking industry and you provide blog posts about safety on the road, advances in trucking technology, and changes in regulations. In this content, you then mention how your organization fights for the rights of trucking employees. What you've done is given valuable content while promoting your organization in a low-key manner and this will go a long way in persuading readers to share your content, ultimately resulting in greater brand loyalty and potentially new members.
How Important Are Analytics?
On top of driving traffic to your organization's online properties, you'll also need to analyze this traffic to determine who is clicking what, when, where, and so on. Analytics information can give your organization a greater picture regarding what content is engaging and what content is not, and as mentioned above, having this information is the key to developing successful content that keeps people coming back while driving new traffic. Unfortunately, although there are a number of analytics tools available online, most only provide a broad overview of your content's engagement statistics, leaving you to guess about certain key pieces of information.
NewsCred's Audience Insights Offers a Detailed View
In order to solve this problem, software provider NewsCred, known for its content marketing management offerings, has introduced Audience Insights. Through Audience Insights, users now have the ability to see not just how their site visitors are behaving when interacting with content, but also what the visitors' interests are in order to craft customized content for specific groups. Audience Insights also provides for the ability to identify key influencers on social media in order to engage them and promote sharing of content on their pages. This ultimately provides for more exposure across a variety of channels, and it helps users to stretch their marketing dollars. To learn more about Audience Insights, check out NewsCred.