advertising for publishers Archives

3 Key Takeaways From the State of Newspaper Advertising

Newspaper ad revenue might not be quite up to speed for overtaking print, but it still contributes an important chunk.…

It's a veritable rollercoaster for newspaper publishers. News media revenue looks promising but gains can't happen fast enough. Advertising revenue…

Believe it or not, newspaper ads and readers aren't sworn enemies. People love ads, at least if they're packaged and…

Few newspaper ads have performed exactly as anyone hoped since the digital transition. The fact that people still talk about…

A local newspaper publisher doesn't feel small with a programmatic advertising partner. Some national publisher brands built their own programmatic…

For small newspaper publishers, native content is like a catch-22 in reverse. It doesn't look like an advertisement, so readers…

It's no wonder that major national newspapers and some dailies are taking a hard stance against readers who use ad…

In Lancaster, PR, the LNP Media Group, publishers of both an online news site and a local newspaper, maintained a…

Matt Lindsay is an economics expert that has been releasing a series of blog pieces and books that talk about…

Over the past few years, companies have started to ask recruiting websites about pay for performance job ads. In other…