When it comes to advertising, content marketing is where the real value currently resides. It’s central in cultivating audience engagement. In particular, native advertising, or advertising that blends in with typical content, has proven itself to be
There are all kinds of reasons why many publishers are choosing RealMatch as their recruitment advertising platform. In this infographic, we explore some of the key differences between RealMatch and some of our competitors.
A job board requires two things to be successful – employers and good job candidates. Most job boards spend a lot of time and effort catering to their employers because the employers offer a steady
If you’re not technologically savvy, you may not know what a green screen is or how it works. Basically, a green screen is exactly what it sounds like: a green screen. The key to what
Although the Girl Scouts of the United States of America is considered by many to be an institution in this country, the organization has been facing a decline in membership in recent years. In fact,
The world of print journalism has changed dramatically in the last decade. Since the 1990s, various media outlets have folded, have migrated to an entirely online business model, or have paved the way for hybrid
So you want to generate revenue from your blog? Great news: It’s possible. However, you’ll want to follow certain principles of effective blogging to make that happen. Here are 3 keys to monetizing your blog.
It’s hard to believe that just a few years ago the mobile advertising sector basically didn’t exist. Today, mobile is the ad industry’s primary focus, and B2B advertising won’t be left behind. B2B publishers are
There has been a lot of debate over native ads. Some see them as deceptive, but others simply see them as content monetization; a way to beef advertisement revenue while offering content to readers. The