Here’s A Secret: A Green Screen Can Transform Your Next Event
If you’re not technologically savvy, you may not know what a green screen is or how it works. Basically, a green screen is exactly what it sounds like: a green screen. The key to what a green screen does, however, is in the actual tone of the green used. When processed through a camera and […]
Magazine Publisher Rodale Partners With Chef’d.com
If there truly is strength in numbers, two online companies just got stronger. Rodale, the self-described “world’s leading healthy lifestyle media company” recently announced that it’s entered into a creative partnership with gourmet meal service Chef’d to feature the latter’s meal plans and a la carte gourmet meal kits in a variety of health-oriented trade […]
How Do You Measure Content Engagement?
When it comes to creating content for your organization, it’s critical to not only know your audience, users, and members, but also to know whether your current content is engaging this audience. The fact is, you have to know your audience in order to know what types of content will be engaging, and then you […]
Don’t Forget: Leftover Content Can Be Delicious Too
As we approach the end of the year, now is a great time to think about ways to get more traction out of your existing content marketing materials. Trade publishers that are seeking more revenue and more audience for their companion websites can take advantage of this approach throughout the holiday season. There are many […]
4 Qualities of Headlines That Compel Visitors to Click
In the media business, headlines have always been important. When a reader buys a magazine, there is probably a good chance that the reader will check out the articles that interest them and a good headline may or may not impact the success of that particular issue. But on the Internet, a reader has the […]
Serving a Content Buffet
Blogs seem to have become the default format businesses use to get information to consumers. According to WPVirtuoso.com, there are over 152 million blogs on the Internet and that number keeps rising. Companies that spend the time to generate at least 20 blog posts per month generate approximately five times more web traffic than the […]
Evergreen or Topical Content: Which Is Better?
Both evergreen and topical content are driving forces behind a successful publication. In most cases, you don’t want to choose between the two. Otherwise, your relevance depends on one angle, and that angle probably doesn’t appeal to everyone every day. The key is finding the balance that works for you and your audience. Work style, […]
Expert Interview with Scott Baradell on How You Choose Your Content
If you want to know whether your marketing efforts are truly working, quit focusing on things like Facebook likes and Twitter followers, says Scott Baradell, president of inbound marketing agency Idea Grove – these analytics are outdated and not especially useful. Ultimately, Scott says the only metrics-related questions that really matter are: 1. Are you […]
Is Your Content Optimized for Aggregators?
Publishing content is a surefire way to attract and retain site visitors while building credibility and brand power, but only if your content is being posted where readers will see it. In the past, this simply meant posting content to your website or sending out a newsletter, but today, with advances in things like social […]
Expert Interview with Antonino Tati on Standout Online Content
Established in 1997, Cream Magazine has always offered pop culture lovers an alternative to the gossip rags found in the checkout line at the grocery store. Publisher and editor Antonino Tati maintains that the magazine’s fresh voice has allowed the publication to grow its audience, even as it stopped printing in 2011, opting for a […]
Striking a Balance Between Technology and Content
It seems as though technological upgrades are happening every week. You can’t browse news websites for too long without coming across an article mentioning the latest smartphone hardware technology, mobile operating system, analytics tool, or website plug-ins.As a result, you might find it tempting to fall into the “toy box mentality.” That is, you tell […]
Information Saturation: Should You Cut Back on Content?
Too much content is just as bad as not enough content. In fact, sometimes it can be worse. When readers get too much information, they are less likely to tune into the relevant stuff. They struggle to remain interested and you lose them to competition. At the same time, not offering enough content means they […]
4 Reasons Why Content is More Important than Platform
As the number of digital platforms has increased, digital news consumption has risen sharply. In fact, the Pew Research 2012 News Media Consumption Survey found that digital news was the only news category that grew in 2012. In 2012, approximately 39% of survey respondents said they got news online or on a mobile device the […]