The Elephant in the Room: What's in Store for the News Media
The industry is buzzing about changes that might be in store for the journalists in particular and the news media…
Engage Millennials and Quicken the Pulse of Newspapers
Millennials are the future of digital news and they're more engaged than you might think. In fact, considering the digital…
Which Newspaper Ad Revenue Strategies Work?
Few newspaper ads have performed exactly as anyone hoped since the digital transition. The fact that people still talk about…
How Times Have Changed for Salespeople in Publishing
Clients have changed with the times, and so has the way that publishing sales professionals reach them. "Revenue and conversion…
Headquarters for Sale: Newspapers are Selling Their Buildings Due to Declining Newspaper Revenues
It would have been virtually impossible to predict just a few decades ago and even more difficult to believe. The…
How One French Newspaper is Targeting Ad Blocking
It's not a pleasant thought, but sacrificing some advertising revenue could give newspapers the whitelisted status that they need to…
High-Touch and High-Tech: Why Publishers Need to Accommodate Both for Advertisers
If publishers want to win over a newer breed of advertisers, they'll need to revisit what was great about the…
Newspapers Feasting on Each Other to Survive
Like a giant game of Pac-Man, bigger newspapers around the country are gobbling up smaller papers, all in the hopes…
4 Ways to Sell Local Ads Better
Recruitment ad sales seem to be especially challenging for some ad reps, while others drive much more business in the…
5 Digital Publishing Tips to Increase Revenue
With the digital world taking over practically everything, it's important to keep up. Digital publishing is a large part of…