Does your professional association offer a membership benefits program? As organizations look for new ways to offer more value to attract members, prospective members are also being more frugal and demanding increasing value from their
Recent economic data suggests that the US economy will continue to recover in the year ahead. As a result, companies are increasing hiring and investing more in training. Combined, these trends point to an uptick
When you run a membership-based trade association or other type of membership website, you are always interested in retaining members and growing membership numbers. That is when you are introduced to what appears to be
When it comes to sustained membership acquisition and retention, few tools are more important than a strong email list. Email allows you to have instant contact with your membership and prospective members that is interactive.
Trade associations play a critical role for professionals that are seeking to network, make a new career move, or just keep up on the latest trends in their industry. Yet many associations struggle to deliver
Do you know exactly who is in the ideal target audience for your membership acquisition plan? More importantly, does it matter whether or not you know your audience? Sometimes it can be easy to fall