How Native Content Can Help Local and Independent Publishers Engage Readers
For small newspaper publishers, native content is like a catch-22 in reverse. It doesn’t look like an advertisement, so readers keep reading. And because readers tend to enjoy it, native ads generate vital revenue. That’s a big departure from the public’s usual ad-blocking nature. It’s part of the reinvention of newspaper revenue in the 21st […]
Native Advertising Evolution: Gearing up for the Long Haul
While native advertising is a popular means of raising revenue for publishers, it’s not always practiced effectively. In fact, most websites that use native advertising find that it’s not generating the expected amount of income. About 2/3 of people who view online content will remain engaged for 15 seconds or more. However, only 1/3 of […]