How Programmatic Advertising Works for a Local Newspaper Publisher
A local newspaper publisher doesn't feel small with a programmatic advertising partner. Some national publisher brands built their own programmatic…
A local newspaper publisher doesn't feel small with a programmatic advertising partner. Some national publisher brands built their own programmatic…
Paid advertising success is always on the move. It often feels like herding kittens. You can see the possibilities. But…
It's not a pleasant thought, but sacrificing some advertising revenue could give newspapers the whitelisted status that they need to…
Recruitment ad sales seem to be especially challenging for some ad reps, while others drive much more business in the…
Native ads are those ads that are not as intrusive as banner and link ads, and they are supposed to…
When Apple and Facebook decided to get into the news distribution business, the move signaled the beginning of the end…
You don't have to look very hard to find articles that bemoan the fate of national newspapers over the past…
Digital publishers will want to know, if they don't know already, that Apple is poised to release an update to…
A new app has digital publishers throughout the Internet biting their nails, and not without reason. Eyeo recently announced the…
In the world of business, including trade associations and professional associations, it may seem as though a large budget is…