How Programmatic Advertising Works for a Local Newspaper Publisher
A local newspaper publisher doesn't feel small with a programmatic advertising partner. Some national publisher brands built their own programmatic…
Finding the Next Frontier for Newspapers and Paid Advertising
Paid advertising success is always on the move. It often feels like herding kittens. You can see the possibilities. But…
How One French Newspaper is Targeting Ad Blocking
It's not a pleasant thought, but sacrificing some advertising revenue could give newspapers the whitelisted status that they need to…
4 Ways to Sell Local Ads Better
Recruitment ad sales seem to be especially challenging for some ad reps, while others drive much more business in the…
How to Get Visitors to Spend More Time with Your Native Ads
Native ads are those ads that are not as intrusive as banner and link ads, and they are supposed to…
How Will Google's Accelerated Mobile Pages Affect the News Industry?
When Apple and Facebook decided to get into the news distribution business, the move signaled the beginning of the end…
What's the Future of National Newspapers?
You don't have to look very hard to find articles that bemoan the fate of national newspapers over the past…
What to Know About Apple's New Mobile Ad-Blocking
Digital publishers will want to know, if they don't know already, that Apple is poised to release an update to…
This App Might Be a Publisher's Worst Nightmare
A new app has digital publishers throughout the Internet biting their nails, and not without reason. Eyeo recently announced the…
Member Engagement: Why a Big Budget isn't Everything
In the world of business, including trade associations and professional associations, it may seem as though a large budget is…