online video Archives

Member Engagement: Why a Big Budget isn't Everything

In the world of business, including trade associations and professional associations, it may seem as though a large budget is…

Not too long ago it was enough - and sometimes quite profitable - to build a job board and just…

If you're a savvy trade publisher, you already know that video is one of the keys to success in marketing…

Anyone who runs a website for any kind of professional or trade association is familiar with the concept of audience…

There is always a great deal of competition when it comes to getting new members for a trade association, especially…

Your website is supposed to be designed to generate revenue, but it cannot maximize its revenue potential if you are…

April is the month when television executives make their respective cases for bigger budgets, and cable networks are trying to…

In 2011, there were 2.7 billion online video ad views. In 2012, online audiences watched video ads 4.6 billion times.…

In October 2012, Americans watched around 11 billion video ads, which added up to 3.8 billion minutes of ad time.…