Programmatic Advertising for Personalized Ads? Everyone Wins
With every digital evolution, as far back as the first ad networks of the late 90s, new technology has been…
3 Reasons the News Media is Just Fine
Why would anyone invest in something that's on its way out? All forms of legacy media, especially newspapers, have taken…
Journalistic Integrity Earns Trust and Ad Sales in Troubled Times
News consumers have a renewed skepticism and are watching newspapers and all news media outlets with extreme scrutiny. That makes…
Why We Love the Future of Newspapers (And You Should Too)
Raise your hand if you're tired of hearing about the slow, agonizing death of newspapers. Sure, print is on the…
3 Reasons the Future of Newspapers is Bright
After hearing the same old thing again and again, people start to believe it. But are newspapers dying? No; far…
4 Big Newspaper Industry Problems That Will be Solved in 2017
The newspaper industry showed incredible disruption in 2016, but it also revealed a wealth of positive momentum. Sometimes, it takes…
How Local and Independent Publishers Can Stay Relevant and Generate Revenue
Instead of trying to reinvent the wheel, perhaps small local and independent publishers should be designing a brand new type…
6 Keys to Adapting Your Newspaper for Mobile Success
If you've already tried your hand at a mobile news site, you know one fundamental truth: mobile isn't just smaller,…
Managing the Pros and Cons of Newspaper Paywalls
Global Internet access to free information makes it difficult for newspaper paywall strategies to stick. They were a great idea,…
Anybody Want to Own a Small Newspaper? Anybody?
Do you want to own a small newspaper? If so, you're apparently one of the few. Ross Connelly, owner of…