The 4 New Media Technologies All Publishers Need to Know
Traditional media publishers are finding digital publishing to be a lot more dynamic than print ever was. Even when television…
How One Magazine's Makeover Might Provide a Road Map to Building a Community
Much has been made of Rookie Magazine's decision to revamp its website. Most notably, the publication for (and largely created…
3 Offers to Help Boost Customer Acquisition
While subscription can serve as your publication's lifeblood, attracting new subscribers serves as the sustenance that will keep your publication…
To Praise or Vilify Digital, That is the Question
Mark Thompson is the CEO of the Times Company, and Robert Thomson is the CEO of News Corporation. The Times…
What's the Future of the Paywall?
For centuries, newspaper publishers offered the same stories and advertising to masses of people and then collected their shekels each…
How to Design the Ultimate Infographic
Publishers love infographics because they are visual representations of information that bring in a lot of web traffic. If you…
How Spain's Google Tax is Impacting Newspapers
Google News is an aggregator service that collects information from online news publishing websites and then offers that information in…
4 Tips for Making the Most of Your Mobile App
By now, most publishers have an app they use to interact with their customer base and drive mobile advertising revenue.…
Google Invests Big in European Newspapers
As the premier search engine in the world, Google always has to be careful that it is as objective as…
Turns Out Millennials Really Do Care About News!
As Millennials take on more prominent roles in society, it is becoming more and more important to determine what they…
