Google takes a beating in the public opinion arena because it is a large company that controls the flow of a lot of information. When the search giant bought YouTube, many users wondered if Google
Online publishers are always looking for an edge that will help bring traffic their way, but there is a lot to be said for sticking with the basics as well. The one basic rule that
When Amazon.com CEO Jeff Bezos paid $250 million for the Washington Post in March 2013, the move had a lot of people scratching their heads. Up to that point, Bezos had showed great initiative in
As a newspaper that’s moving in the 21st century, a spike in your mobile readership is probably one of your top goals. When your readers start to consult your content while on the go, whether
In the midst of the financial chaos that occurred in 2009, billionaire Carlos Slim loaned the owners of the New York Times $250 million. The Times had its financial back up against a wall as
Print publications continue to struggle in some ways to remain relevant in a digital world, while still maintaining a strong business model in other areas of the entertainment industry. Local newspapers and specialty magazines remain
If you’re a savvy trade publisher, you already know that video is one of the keys to success in marketing your business throughout 2015 and beyond. But when it comes to demographics, who are
As publishers are increasingly offering native advertising as a key advertising format – that is, sponsored posts that integrate the brand promotion of advertising in a more natural content format – the technology behind the
2014 was an exciting year in the newspaper and publishing sector, and a quick glance ahead suggests that 2015 holds the promise of more change, innovation, and profits. For businesses that can keep up with
In the past, sitting down at the kitchen table or in a recliner in the morning to read the paper was an all-too-common daily ritual for many Americans … then came the Internet. As online
