Where can your job board go? Anyplace you like! How do you know? The good doctor already told you so.
Even serious businesses can learn a lot from the silliness of Dr. Seuss. Lessons such as courage, determination and taking a leap of faith don't fade after primary school. If anything, they become more meaningful.
So if you're looking for a reason to believe you'll succeed, here's all the inspiration you need.
Be Bold! Try New Things!
"Try them, try them, and you may! Try them and you may, I say." ― Dr. Seuss, Green Eggs and Ham
The mysterious, unnamed character was positive that green eggs and ham were awful. They were different. They looked funny. But Sam-I-Am persisted and insisted. And of course, the character ultimately finds that they're delicious.
Disruption is a modern key to success in every kind of business, including operating a job board. Sticking with the old way of thinking might seem safe, but safety rarely gets anyone or anything ahead. Sometimes, it has the opposite effect.
According to efficiency consulting experts, Blur Group, the fear of change can stomp out creativity and innovation:
"Innovation is critical to business success, especially in today's ever-turbulent economic environment. But innovation is impossible without a desire to try something new."
Embrace new job board software technology. Don't be afraid of seemingly complex metrics and data analytics. The information that you need to make your job board thrive is out there, so be bold and grab it.
You're the Engineer on the Success Train
"You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose." - Dr. Seuss, Oh, the Places You'll Go
Life, and business, are full of surprises, challenges, setbacks and possibilities. That's what the boy in pajamas finds out in Oh, the Places You'll Go. Everything is a learning experience, even when something doesn't turn out as planned.
So some job boards don't make it? Some don't generate the revenue that you want? That doesn't mean yours won't. There's no reason to give up, and lots of reasons to forge ahead.
Every decision that you make brings you closer to the success model you want. Like working with a job board partner such as RealMatch.
It's a bold move, different from the way some job boards operate. But it's a proven path to white-label job board success. After onboarding, the average partner sees over 100% increase in profits.
If you turn from where the herd is headed, you could find that revenue boost was closer than you ever thought.
"Today is your day! Your mountain is waiting. So...get on your way!"
Trust Your Instincts. They're Often Right!
"For almost two days you've run wild and insisted on chatting with persons who've never existed." - Dr. Seuss, Horton Hears a Who
Poor Horton doesn't get any support. His instincts tell him to pay attention to that little voice on the dust speck. But everyone around him thinks he's nuts. Of course, they're wrong. And the big elephant is the hero in the end.
Boolean Blackbelt talks about the never ending impending doom of job boards: "Weren't they supposed to die, like 5 years ago?" Of course, they didn't. And like many industries, they're evolving and getting better.
If your instincts tell you that job sites generate imperative revenue, listen to them. They're right.
"Too many people believe the hype that job board candidates are low quality," says Boolean Blackbelt, "but it's simply not true." With new technology advancements, such as real-time candidate matching and predictive analytics, candidate quality is high. Job/candidate matching is remarkable.
Job boards offer high value for employment advertisers and candidates. And that's a boon for you. Technology gives you the performance you need to get everyone on board with your vision.
Take a different turn. Creative inspiration is everywhere.
Inspiration is Usually Where You Least Expect It
"Sometimes I have the feeling there's a ZLOCK behind the CLOCK. And that ZELF up on that SHELF! I have talked to him myself." - Dr. Seuss, There's a Wocket in my Pocket
The boy in the story finds the strangest things in his house. Waskets and Jertains, Bofas and Vugs are hiding everywhere, even though no one else sees them. He knows they're there, and he pays attention to them.
Have you ever had inspiration strike at the strangest possible moment? Everyone has. Ideas can strike over a plain buttered toast breakfast as easily as in a brainstorming session at the office. It's not where ideas come from but what you do with them that matter.
FastCompany says brainstorming can actually hurt creativity because people stop thinking and start listening.
If an inanimate object or a song on Pandora gives you an idea, you know all about finding what you need in the least obvious place.
When your job board needs content direction, new social media strategy ideas, e-mail marketing campaigns or anything else creative, look somewhere else and try something new.
- HubSpot recommends skipping the spotlight hogs in brainstorming sessions and playing word-association games alone, instead.
- Inc. magazine says mind mapping still works.
- Job Board Doctor approves of "swiping" new ideas from LinkedIn and transforming them for your own job board.
- CoSchedule says you should be ready to flip what you know on its ear by asking, "what if?" Approach a question from an entirely different angle from the most obvious one. You might open up a floodgate of ideas that were hiding in plain sight.
The Good Doctor Seuss might have written for children, but his messages are evergreen and last a lifetime. Where can your job board go? Anywhere you like. At least if you trust your instincts and stay open to new technology and new ways of doing things.
Innovation is for the risk takers. Those who stay in a rut eventually find themselves following trailblazers who dared to be bold and think differently.
"So be sure when you step, step with care and great tact. And remember that life's a great balancing act. And will you succeed? Yes! You will, indeed! (98 and ¾ percent guaranteed)." - Dr. Seuss, Oh the Places You'll Go
Ready to take your job board to places you never imagined? Subscribe to Recruitment ADvisor and get inspiration, support and a wealth of new ideas delivered to your inbox on the regular.