Mobile Usage Now Larger Than Desktop: What Does This Mean For Publishers?
Mobile devices appear to be winning the online engagement war. As reported in a recent article on Marketing Sherpa, mobile email opens recently topped desktop opens, while 49.3 percent of the population makes purchases with their mobile devices (as opposed to a mere 36.6 percent of purchases via desktop computers. With this new trend in […]
How to Get the Most from User-Generated Content
Engagement is the name of the game in today’s world of online content, especially if you’re trying to keep your trade publication’s Internet presence as lively and lucrative as possible. The good news is that you don’t have to carry the entire burden yourself — you can spark the engagement you seek via user-generated content. […]