Journalistic Integrity Earns Trust and Ad Sales in Troubled Times
News consumers have a renewed skepticism and are watching newspapers and all news media outlets with extreme scrutiny. That makes…
Do Bloggers Have the Secret Sauce for Newspaper Success?
Newspaper reporters and writers have the chops and credibility that many bloggers, even successful ones, can't touch. But they have…
How One French Newspaper is Targeting Ad Blocking
It's not a pleasant thought, but sacrificing some advertising revenue could give newspapers the whitelisted status that they need to…
Has LinkedIn Jumped the Shark?
LinkedIn has seen some good days and some bad days, but these days it's beginning to look like it's circling…
The Fascinating Science That Shows Why People Sometimes Prefer Print to Digital
The battle between print and digital is ongoing, and digital seems by all counts to be winning. People are spending…
Could a Major Newspaper Merger Change the Recruitment Advertising Game?
According to the New York Post, print advertising revenues for the newspaper industry dropped from $63 billion in 2000, down…
3 Items to Check Before You Publish That All-Important 'Employer Branding' Blog Post
Blogging, otherwise known as providing regular, relevant, and updated information to site visitors, is an important component of any recruitment…
What Google's New Logo Shows Us About 'Heavy Websites'
When the Internet first became an everyday thing, the focus of developers and designers was to create the most eye-catching…
3 Lesser Known Ways to Increase Your Website Traffic
Website traffic is essential to your company's growth. The number of visitors flowing through your website each day determines your…
Forecasting the Future for Tech and Media
Technology developments affect every industry, but in human resources, technology can sometimes be overlooked. This isn't to say that the…